Whether we are designing a logo, a website front-end or a business card, our purpose is to visually communicate a set of values and qualities through the effective use of graphical elements.

This is a very complicated process and it may require many iterations of research, concept design and review before a professional design moves into production phase. It would of course be quicker to use a generic template for your design, but it will very unlikely portray anything specific to your vision and values as a business.

Process

Typically a design project will go through the following four processes.

1. Planning & Research

Understanding what should be communicated and how best to do it.

2. Concepts & Sketches

Brainstorming ideas and concepts and putting them down as design sketches.

3. Reviews & Revisions

Taking feedback from stakeholders and iteratively refining a chosen concept.

4. Production & Delivery

Transforming the design into a usable medium for placement.

Communication throughout these processes is crucial in order to accurately reflect vision and values through a graphic design. To accommodate this, we make use of an online collaborative website that facilitates group discussions and reviews between stakeholders.